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FRENCH GUYANA

2021 - Office de tourisme de l'Ouest Guyanais 

Market research, tourism development strategy, financial search, product development, 

In this project, we had to understand the dynamism in the destination and actual management to adjust the development strategy. We had to create a new process and approach to develop a new brand including workshops and negotiations with diverse population. 

We set a new offer, developed and tested new products to dynamise the destination : integration weekend, photo shoot adventures, kayak, etc. 

We search for finances to support the diverse projects from Europe and the French government. 

Team management, form the team and local businesses on concepts around visitor experience. 

Webmarketing - designed a first draft of a website and leaflet for Paris tourism show. 

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